Tots100: How we Work with Brands

tots100 influencer outreach


If you represent a brand looking to work with family lifestyle and parenting influencers, we can help. 

Tots100 is part of The Flea Network, an influencer collective with more than 15,000 members across the UK.

Alongside our parenting community, we have communities for food, lifestyle and travel influencers. 

We can help your brand identify the right influencer partners, and help you to create amazing content together.  

Our services include: 

  • The Fleamail Influencer Directory 
  • The Fleamail Create Image Marketplace 
  • Managed Influencer Outreach campaigns 

See below for further details.

Got a question already? Get in touch with our founder, Sally Whittle, at 


Are you spending hours researching influencers, looking for people in a specific location, or with children of just the right age?

The Fleamail Directory is a fast, simple way to find the right influencers for your next campaign. With a Fleamail account, you can vastly reduce the amount of time taken to build influencer lists. 

fleamail logo

Our searchable directory of 15,000 UK influencers includes detailed profiles and social media profile links for all of our influencers. Subscribers enjoy unlimited access to the directory, and can search and filter profiles by: 

  • Age, gender or family make-up 
  • Location (including proximity to a specific location) 
  • Topic or content type  
  • Platform (eg YouTube or Instagram) 
  • Minimum Audience Reach 

That’s not all! Once you’ve created a list, use Fleamail to message a campaign invitation to up to 150 influencers at a time. We’ll save details of all interested responses in your Fleamail account, where you can view or export them to use offline. 

A 12 month agency subscription to Fleamail Directory costs just £199. Request a free trial, or register for your account at 

fleamail create


Fleamail Create is a brand new service from The Flea Network that makes it fast and simple to commission original visual content for your brand. 

Simply post your requirements to Fleamail and our hand-picked team of influencers will set to work creating original branded content. We only work with the very best creators with excellent reach and awesome photography skills. 

fleamail create

It’s risk-free. Browse through all the submitted images, and pay only for the photos you love. You can pay for sponsored posts, or license photos to use elsewhere. 

A year’s access to Fleamail Create costs £250 – but this cost will be redeemed against your first order.  Or you can subscribe to both the Directory and Create services for one simple fee of £300 (a saving of £150). 

Check out this exciting new service and sign up at  


If you’re looking for something a bit more bespoke, we can help build your next influencer outreach campaign. This might include: 

  • Arranging sponsored post campaigns
  • Creating competitions, giveaways and social media challenges  
  • Securing high-quality reviews for your brand’s products 
  • Hosting Facebook Live or Twitter chats 
  • Creating sponsored video for Facebook and YouTube 
  • Securing attendees for brand events, from launch parties to round tables 
  • Brand ambassador programmes 

Alongside this, we’re always happy to chat with you about how we might be able to help grow your brand’s social media profile. 

Alison Perry from Not Another Mummy Blog and Katie Kirby from Hurrah for Gin at our annual Blog Awards


  • Flea Enterprises has been working in UK influencer marketing since 2009. We have long-established relationships with the UK’s top influencers, and we know the community inside out. 
  • We’ve worked with some of the world’s best known brands and most exciting start-ups. Recent brand partners include Center Parcs, Tesco, Sainsbury’s, Quaker Oats, Oreo, Sony, Cussons, Microsoft and many more. 
  • All of our team are active bloggers and vloggers, meaning we’re perfectly placed to advise clients on what will (and won’t) work. 
  • We have our own bespoke ranking system that gives us first-hand access to trustworthy data on all our members, from social media reach to page views.
  • We DO NOT list social media influencers who purchase followers, or use automated tools to grow their social media following. Authenticity and transparency are at the heart of what we do.  
Bloggers attending the annual Flea Retreat
Bloggers attending the annual Flea Retreat


You can find out more about our brand services by requesting a copy of our media pack. This outlines our key services, along with pricing information and more details about our influencer communities and their members. 


If you’d like to know more about working with Tots100 and the UK’s largest influencer network, then you can contact our founder Sally Whittle. Contact via or 07400 450 893 


So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at with any questions or comments.

Thank you!

The Flea Network Team

Got it!