After more than 10,000 nominations, we are thrilled to reveal the finalists in the 2020 MAD Awards for UK parent bloggers and influencers.
We hope that you’ll find some of your favourite influencers – and some new favourites to follow, too!
UK Parenting Influencer of the Year
This award recognises influencers who have made the biggest impact in the past year, through creative content, their ability to build communities, and engaging posts that followers love!
- Two Poofs and a Pudding
- Two Dads in London
- Stories about Autism
- Family Days Tried and Tested
- The Incidental Parent
Video Influencer of the Year
This award celebrates influencers creating video content. Whether it’s on Instagram, Facebook or YouTube, these guys are always worth a watch!
Instagram Influencer of the Year
The finalists in this category are consistently creating thumb-stopping posts and Stories, and we think they represent some of the best content you’ll find on Instagram!
Favourite Family Lifestyle Influencer
This award celebrates the Mum and Dad influencers sharing varied views of family life in the UK today. Whether you’re looking for days out, toys for kids, or the latest household product recommendations, this is where to find some of the best!
Baby & Toddler Influencer of the Year
Our Baby & Toddler Influencer category recognises bloggers and influencers with babies and toddlers under 3, offering invaluable advice and support to their audience.
Favourite Teen & Tween Influencer
Parenting doesn’t stop when children approach secondary school. The finalists in this category are all sharing their family journey with older children and teenagers.
Favourite Family Travel Influencer
Travel changes when you have small people’s needs to take into account. So we’re always thrilled to discover great family travel bloggers and influencers, who give us all the inspiration and practical tips.
Favourite Family Food Influencer
Whether you want a healthy option, meat-free meals or hearty suppers for the whole family, the finalists in this category have loads of inspiration to share.
Favourite Beauty and Style Influencer
This category celebrates influencers who are sharing their personal take on style and beauty, with reviews, inspirational looks and shopping tips.
Most Inspiring Parenting Influencer
Some influencers don’t just create amazing content. They build communities and inspire, educate and encourage their wider audience. Check out our finalists below:
Best New Influencer
This award celebrates the new influencers on the block who have made a big impact in a short period of time:
- Two Poofs and a Pudding
- Rowena’s Teach and Travel
- Laura Tweedale
- Our Transitional Life
- Flash Packing Family
Best Brand/Influencer Collaboration
This new award for 2020 recognises the influencer marketing campaigns that our influencers and their followers found the most exciting and engaging over the past 12 months.
- Aveeno Baby ambassador programme
- YHA budget holidays for families
- LadBaby & Trussell Trust Christmas Number 1
- Tots100/England Hockey “Hockey Heroes” campaign
- Scottish Beef Family Favourite Campaign