The MAD Blog Awards 2016


The Mum and Dad (MAD) Blog Awards are the UK’s biggest and most exciting awards for parent blogs.

Last year, more than 350,000 nominations and votes were received in the sixth annual MAD Blog Awards, and over 7,000 parent blogs took part in the awards.

This year, we’re going bigger than ever, and inviting you to tell us about your favourite blogs in a whole bunch of categories, from lifestyle to food, designed to showcase the range and quality of content being generated by UK parent blogs.

Thousands of blogs are nominated each year, but just six blogs in each category will make the finals, attending a gala awards ceremony in London. This year our awards ceremony takes place on September 16th at the Royal Garden Hotel, London, and will be attended by our award sponsors, judges and specially invited guests.


Voting in this year’s MAD Blog Awards closes tonight (Friday 27 May) at midnight. Click here to vote for your winner and when you’re done, click here to nominate a blogger for our Outstanding Contribution award…



Here’s how it works:

Stage 1: During February and March, we invited UK bloggers and their readers to nominate, and share with us their favourite blogs across a range of categories, covering everything from parenting to food and photography.

Stage 2: Five bloggers in each category with the most nominations, along with one blogger selected by our judging panel, were shortlisted as finalists.

Stage 3: We now invite the public to vote for their winner in each category, with the exception of our Blog of the Year award, which will be judged by our judging panel.

The winners of the awards will be revealed at a red-carpet awards ceremony to be held in London during September, attended by finalists, judges and sponsors, along with a few specially invited guests.

Want to get involved?

Check out this year’s finalists, and then get ready to vote for your favourite blogs!

If you’re a blogger, please feel free to display one of our blog badges to encourage your readers to vote for their favourite blogs!

Want to know more? You can always contact us via email, or Tweet us using the #MadBlogAwards hashtag!




So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at with any questions or comments.

Thank you!

The Flea Network Team

Got it!