Parenting Blogger in the Spotlight: Kate, Counting To Ten


Counting To Ten

Kate Kirk is a mum of 3, living in Essex, and a long-time blogger. Having seen blogging evolve over the last 10 years she is now a full-time professional blogger and proud of it. On Counting To Ten she talks about motherhood, Essex-based activities and general tips for family life. When not blogging, she can be found chatting away on Instagram while drinking copious amounts of coffee, dragging herself out for a run or buried under a pile of laundry. Follow Kate on social media: Instagram, twitter.

What inspired you to start blogging?

I started blogging as a way to document my pregnancy and growing family. What started as an outlet for my love of writing and photography has gradually evolved and I have focused on my blog as a business for the last 4 years.

What are your blogging plans for the next 12 months?

My plans for the next 12 months are to grow my blog readership and to build up my digital strategy business. Traffic to my blog has doubled in the last year and I want to keep that momentum growing through writing personal posts which are useful and resonate with people.

Counting To Ten

Can you share the three most popular posts on your blog?

A lot of my posts are seasonal so their popularity changes throughout the year, for instance my post sharing local Easter egg hunts always does well. The posts that get interest all year round include a mixed bag of: places to go in Essex with children, a review of a pelvic floor trainer and a post I wrote quickly when I was angry after my daughter hurt her face. This last post regularly gets upset parents in a similar situation contact me to share their experience and I’m grateful I am in a position to help them.

Can you share any tips for newer bloggers who would love to set up a parenting blog?

I find writing is always easiest when I am passionate about something. A lot of people start blogs these days to make money and while I love that I now make a good income though mine I have seen so many people become fixated by the numbers and quit.

Think about why you want to start a blog as well as what you will write about and keep your focus on that because no one is a success overnight.

Counting To Ten

If you could go back in time to when you first set up your blog would you do anything differently?

No, I think it was important to find time to explore my writing style and interests. I might have saved some time if I knew more about SEO back then, but I’m so glad I was able to develop my passion without worrying about stats, DA and keyword analysis.

Which blogs do you love to read for inspiration?

I read far less blogs than I used to, partly because I have less time, but also because so many have become commercial and boring. I love authentic writers who are relatable parents like, and

Tracey is the Contributing Editor for Tots100, Trips100, Foodies100 and Hibs100. She also blogs at PackThePJs. Tracey writes mainly about family travel; from days out to road trips with her pet dogs, to cruises and long-haul tropical destinations. Her family consists of her husband Huw, Millie-Mae (14), Toby (12) and Izzy and Jack the spaniels.

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at with any questions or comments.

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The Flea Network Team

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