Parenting Blogger in the Spotlight, Naomi, Boo Berrit


Booberrit is an Anglo-Greek family lifestyle blog. Written by 40-year-old, mum of two Naomi aka Berrit. It also occasionally features long suffering husband Booberritdad. Berrit first began writing her blog back in 2016 and has since used it to carve out a whole new career for herself in digital marketing. Follow Boo Berrit across social media: Instagram, Pinterest, TikTok, Twitter, Facebook, LinkedIn, YouTube.

What inspired you to start blogging?

In all honesty loneliness and the need to have a outlet. I’d lost my job as a retail manager after suffering a miscarriage and was feeling very used up and irrelevant. It was the perfect way to organise my thoughts on how I felt and became a very therapeutic way to open myself up to entire communities of like-minded creatives.

What are your blogging plans for the next 12 months?

My biggest plan this year is to expand my reach and make my voice a little louder, despite the absence of events; which I miss like crazy! There will be a slight shift away from Instagram and a little more towards a full coverage of platforms namely Pinterest, TikTok and the #DontKeepMum Podcast.


Can you share the three most popular posts on your blog?

I tend to use my blog to raise awareness around postpartum issues and a need for increased care.
On Instagram I try to use light-hearted humour to be realistic and honest about parenting.
On TikTok the majority of my content is around my upcycle projects.

Can you share any tips for newer bloggers who would love to set up a parenting blog?

Just do it. Don’t get too focussed on being overly critical of yourself and let things build naturally, without stress or feeling you need to obsess over numbers. Reach out to other bloggers and collaborate. My biggest wins came from just being open to opportunities that and pinning absolutely everything I post to Pinterest!


If you could go back in time to when you first set up your blog would you do anything differently?

Don’t sweat it! The truth is that all my mistakes and learning curves got me to where I am today, which is in a pretty decent, happy place. But I wish I’d stressed less about what others might think!

Which blogs do you love to read for inspiration?

My dirty little secret is my Poosh subscription, but I’ll never forget those original blogs that inspired me to first jump on the blog train:


Tracey is the Contributing Editor for Tots100, Trips100, Foodies100 and Hibs100. She also blogs at PackThePJs. Tracey writes mainly about family travel; from days out to road trips with her pet dogs, to cruises and long-haul tropical destinations. Her family consists of her husband Huw, Millie-Mae (14), Toby (12) and Izzy and Jack the spaniels.

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

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