Parenting Blogger in the Spotlight: Laura, Laura’s Lovely Blog



Laura’s Lovely Blog is a UK parenting, lifestyle and book blog that writes about family life, positivity and lovely things. Laura also writes about gratitude and has recently done a lot of work on gender equality. She is a Mum of three children under 8 and has a slight handbag addiction. Follow Laura on Instagram, twitter, Facebook and Pinterest.

What inspired you to start blogging?

I’ve always loved writing. I did my degree in English and then went on to have a career in marketing; part of my role also included copyrighting. I have had a blog since 2010, but only really posted on it on an ad hoc basis and also wrote book reviews for a popular book blog at the same time.

In 2014, I took a career break for various reasons. My daughter, my second child was born in the May and had a dairy allergy. I found life as a second time mum tricky. I also needed something for me, for my brain and my sanity, so I started to write. My blog on my daughter’s dairy allergy went a bit crazy and I had 10,000 views on it in a month. This was completely unexpected. It’s still one of my more popular posts actually. So, I just kept on writing and sharing. It allowed me to grow my love of writing and connect with a whole new community.


What are your blogging plans for the next 12 months?

I have been trying to improve my SEO and work in Pinterest. I am very late to the game on Pinterest! I also have started writing a book; it’s very early days and it’s not a parenting book, it’s actually a fiction novel. But since I was in my teens I have wanted to write one. I turned 40 this year, so if not now, when?

Can you share the three most popular posts on your blog?

My blog is quite an eclectic one. I have never been very good at niching down as I like to write about varied subjects from feminism to books to family life. Reviews always do well on my blog and some of my most popular posts are reviews. But another type of post that does really well for me are life experiences. So, I guess it’s only natural that my top 3 posts are quite eclectic too.

Having a Pico Dressing After a C-Section

Should boys have their ears pierced?

Having your gall bladder removed – my surgery and recovery


Can you share any tips for newer bloggers who would love to set up a parenting blog?

I would always say write what you love as that always comes through in your posts. Start social media and search engine optimism right from the get-go. Do your research on your posts and set them up straight away thinking about audience and traffic, this will save you a lot of work later on. Be consistent, engage with others and enjoy.

If you could go back in time to when you first set up your blog would you do anything differently?

I would focus on Instagram and Pinterest much earlier. I didn’t get both for a while, didn’t truly understand the value and because of this I ended up behind some of my blogging peers. It’s a learning curve!

Which blogs do you love to read for inspiration?

I have a few blogs I read regularly. I love Donna’s blog What the Redhead Said which is a great family blog. Pinks Charming has some fantastic posts on ethical living and beauty. KatyKicker is super for money advice and often my default if I want to improve our budgeting. Our Transitional Life are incredibly inspiring with their journey as a transitional family, I love their family and story. I also have to give a final mention to not a blog, but an Instagram account – Lauren Ashley Gordon who speaks so openly and inspiringly about body positivity and female sexuality.

Tracey is the Contributing Editor for Tots100 and Trips100. She also blogs at PackThePJs. Tracey writes mainly about family travel; from days out to road trips with her pet dogs, to cruises and long-haul tropical destinations. Her family consists of her husband Huw, a science and technology writer, Millie-Mae (13), Toby (11) and Izzy and Jack the spaniels.

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