Blogger in the Spotlight: Jenny, The Gingerbread House

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The Gingerbread House

Jenny started her first blog in 2000 inspired by the American craft blogs she loved to read. She quickly learned the basics of blogging and established The Gingerbread House in 2005. She love to sew, upcycle, and use her Cricut Maker and shares what she’s currently making, as well as crafts and activities for kids, book recommendations and places to visit in and around London. She is married with two young children and a very naughty Bichon Frise. When she’s not blogging she works in a Secondary School.

Follow Jenny across social media: YouTube, Pinterest, Twitter, Facebook, Instagram.

What inspired you to start blogging?

Back in 2000 I loved browsing Flickr and discovered some of my favourite crafters had their own blogs. I loved the idea of sharing more than just a photo and was hooked! There was a great sense of community in the world of craft blogs and a really inspiring thing to be a part of. My blog evolved as I got married and started a family, and now is a great resource (I hope!) for parents who love to be creative and inspire their children to be crafty.

What are your blogging plans for the next 12 months?

I returned to work a few years ago so I have less time to blog. I’ve always found crafting to be so relaxing that as long as I have a few crafty projects on the go I will be happy.

The Gingerbread House

Can you share the three most popular posts on your blog?

I find my most popular posts change according to the season. For the last month my most popular post has been about our trip to some beautiful poppy fields outside London.  I think people were looking for something free to do in lockdown as everything was closed!

My second most popular post is a round up of Sylvanian Families crafts. My daughter just loves her Sylvanian Families collection. We were lucky to work with the brand and gifted quite a few toys which we’ve had fun with. They are great for crafting with too and we made a gingerbread house for them and even an Advent calendar one year when I had a lot more time on my hands!

The third post is how to make simple Duck Tape bracelets. I love working with Duck Tape and have all kinds of things in our house made with it, from wallets to plant pots!

Can you share any tips for newer bloggers who would love to set up a parenting blog?

I always recommend blogging as it’s such a fun hobby and a great way to meet like-minded people. I would suggest just start writing and sharing on your social channels, especially Pinterest. Also joining a blogging group, such as Tots100, as it’s a great place to meet and learn from others.

If you could go back in time to when you first set up your blog would you do anything differently?

I would probably try and be consistent with all my social handles as none of them match, and also get a shorter email address!

Which blogs do you love to read for inspiration?

My favourite blogs are written by parents who love to create, so I love Crafts on Sea and Mum in the Madhouse.

Tracey is the Contributing Editor for Tots100 and Trips100. She also blogs at PackThePJs. Tracey writes mainly about family travel; from days out to road trips with her pet dogs, to cruises and long-haul tropical destinations. Her family consists of her husband Huw, a science and technology writer, Millie-Mae (13), Toby (11) and Izzy and Jack the spaniels.

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at bloggers@fleaenterprises.com with any questions or comments.

Thank you!

The Flea Network Team

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