I read somewhere that, as a blogger, only 20% of your time is spent writing content. The rest is taken up with planning, optimising, SEO, networking and scheduling of social media. Social media can make or break a blog … it can also break the blogger. How often are we guilty of sitting in bed scrolling through Instagram or Facebook, sometimes in the middle of the night? Who needs sleep when we can comment on a few posts to boost interactions that helps with our rankings and DA? I am guilty of blogging by day and social media-ing by night. It’s not healthy, and deep down I’d rather not do it. But it’s the only time left in the day. Of course, there is another way. There are scheduling tools – free and paid – that you can set your posts up on, and it then takes over your posting. Some even advise you on the best time in the day to post. Yet, which one works best? The reason I don’t use a scheduling tool is because I don’t know which one would work best for me. There’s so much choice with them all claiming to be better than the rest. So, I thought I’d ask our parenting bloggers what scheduling app/tool they use – if any – and why it works best for them. There’s some great advice here, that I’m definitely going to act on!
I don’t use a scheduler at all, never have in my whole 5 years of blogging. I prefer to post organically across my channels as it’s easier for me to then be there interacting with my followers as opposed to scheduling and being away from my laptop.
Laura, Five Little Doves
I use Buffer for scheduling to Twitter, and I do have my Instagram linked to it but I don’t do too much in advance. I love it because it makes me sit down and fill the slots each day so I am sharing things. I have six slots on Twitter every day and make sure there is a mix of retweeting, and sharing my own stuff too. Though I do also make sure I am present on there too rather than “dump and run”. I have one slot a day for Instagram and use that for awareness days I want to post around. I couldn’t work without Buffer and think the payment of less than a tenner a month is a sound investment.
Tanya, Mummy Barrow
Currently for gathering content for projects I use Trello, for scheduling I use later.com, To be honest, I normally use buffer as it’s free, but I’m currently using the free trial of later.com and am considering the low fee package as I really like the set up of it; it’s very user friendly and reliable. Trello is great for managing multiple projects and collaborations as it allows you to invite others to work on boards/projects with you and it’s free!
I use Tailwind for Pinterest (and Insta) and LOVE it, and then I using Missinglettr for Twitter, and Facebook’s own scheduler there when I can be bothered to use it! I also schedule sometimes inside Twitter itself now it has this functionality, but I don’t schedule as much on Twitter or social as I should as its all such a time suck and I’d rather be creating content.
I do think that we have to decide where we can afford to spend our time based on where our audience is, and what it is we want to achieve from the platforms we employ. I spend a little money on Facebook and that is actually better than me spending ages on my page without getting the clicks that I want or the sign ups. Spending £50 a month on getting 350 sign ups to my newsletter is a much better use of time and money than spending days scheduling and getting clicks, but they don’t necessary stick!
The only scheduler I use is tailwind for Pinterest as I can’t physically manually pin 20 pins a day every single day. It’s a lifesaver because it keeps that part ticking over and I tend to schedule weeks at a time so I don’t have to keep going back to it.
Emma, Emma Reed
I recently switched over to Social Bee for my Facebook page and Twitter. I love that it can create different variations of the same content and recycles it. I also use the native Facebook scheduler for my group and use Tailwind for Pinterest. I do a lot of manual pinning too but Tailwind is handy for covering times when I’m on holiday or taking a break from the blog. I’m not a huge scheduler but having something going out when I’m away/on a break means there’s less chance of tumbleweeds on my social accounts.
Catherine, Passports and Adventures
I absolutely love Tailwind. It saves me an inordinate amount of time. I also love Promorepublic which is a scheduler I bought cheaply through AppSumo. It gives me loads of ideas and images to use if I don’t have any of my own. You can use it for all the main social media accounts including LinkedIn.