We’re Back! Welcome to the 10th Anniversary MAD Awards!


The MAD Blog Awards first launched in 2010, with 50 bloggers gathering to celebrate the new phenomenon of “parent blogging” at Butlins in Bognor Regis. 

It wasn’t the glitziest of occasions, but we had afternoon tea and a fabulous dinner, before hitting the bar  – where Jo from Slummy Single Mummy taught us to make balloon animals. 

The Mum and Dad (MAD) Blog Awards were designed to celebrate the blogs we love. Not necessarily the biggest blogs, or the most famous ones. But the blogs we loved to read, and the bloggers who created them. 

A lot has changed since then. With each passing year, new influencers joined the MADS, and old friends kept coming back (mostly looking younger every year). 

Our community has grown to encompass more than 10,000 influencers. We’re no longer just bloggers. While many of us still put blogging at the heart of what we do, we’ve welcomed Instagram and YouTube influencers to our community. And we still think it’s important to celebrate our community, and recognise our successes. 

Ten years after we first launched the MADS  we are running the awards for 2020’s parenting influencers. 

From today you can nominate your favourite UK parent influencers in 12 categories designed to recognise the variety of talent in our community in 2020. 

Here’s the Important Stuff: 

The MADs 2020 are open to all UK parent influencers who want to take part – the more the merrier! 

Nominations will run for 2 weeks, from January 10th 2020 to January 24th. There are 12 categories. 11 of these are open to influencers, and our 12th, new category, is designed to recognise excellent influencer outreach by a brand. 

After nominations have closed we will announce 60 finalists. These will be the influencers with the most nominations along with one influencer per category chosen by our judging panel. 

After the finalists are announced, voting will be open for 2 weeks. 

The winners will be announced at the 2020 MAD Blog Awards, full details will be announced after voting has closed! 

You can find more information here: 

Nomination Page 

Grab your Blog Badges 

MADs rules/eligibility 


We can’t wait to celebrate the UK’s best Mum and Dad influencers and our 10th year feels very, very exciting! Good luck to all who choose to take part in our awards this year, and we’ll be sharing more updated in the coming weeks. 




Sally Whittle is founder of the Tots100, Foodies100, Trips100 and the Flea Retreat. When she's not working, she can be found blogging at Who's the Mummy, or having fun with her 13 year old daughter, Flea.

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So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at bloggers@fleaenterprises.com with any questions or comments.

Thank you!

The Flea Network Team

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