Awards … Are they the Gateway to Blogging Success?



Confession: I’ve never won a blogging award. To be honest, I’ve never been nominated for one! In fact, it’s something I know very little about. I’ve never been to an awards ceremony, or even a blogging event. However, I do read lots of blogs and I do spot the awards proudly on display on the pages. So, what am I missing? Winning/being a finalist for an award – is this just ‘something nice’ to receive, or does it lead to new opportunities and additional success? Here’s the thoughts of some award winners from our Tots100 community.

Fran, Whinge Whinge Wine

In my first year of blogging, I was nominated and then a finalist for both ‘Best New Blog’ at the MAD Blog Awards. I was then nominated for the Best Comic Writer award from the Mumsnet Blogging Awards, which I ultimately went on to win. I was also a finalist in the BiBs the following year.

The process and the ceremonies were great fun – I had a brilliant time at the MADs and not only because there was wine on the table, but I met a load of lovely bloggers and made new connections that I am still grateful for 2.5 years on.

When I won the Mumsnet award I did think that it might elevate my status slightly; although the first stages were pretty much a ‘popularity contest’ (i.e., voted by followers and friends) the final award was actually judged by a real-life comedian – Sara Pascoe – so I can’t say I wasn’t super chuffed to win.

Honestly though, I can’t say that I got much out of it. I was contacted a few months later by a literary agency to discuss my ‘ideas’ for a book which was my ‘prize’ for winning the award, and actually I never had any – I certainly don’t have the time to be writing a novel – so I felt that was a bit wasted on me. I don’t flaunt the award on my website (mainly because it was in 2016 – although they’ve not had any since!) and Mumsnet themselves have never chosen to work with me!

However, one thing it did give me was confidence; there were many times in the first years of blogging that I could have gladly packed it all in, and it made me realise I was good at it; at least, good enough for my friends and followers to nominate/vote and to be chosen. It made me think that maybe I can do this, and maybe I was on to something good.

Jen, Love Chic Living

I won the Cosmopolitan Magazine Best Interior Blog award in 2013 for Love Chic Living. At the time my blog was a couple of years old and I had just given up another job to focus on it full time.

The award opened doors for me with PRs and brands and helped secure me on the interior blog map, particularly as I’d not long diversified from family lifestyle.

It was a hugely positive experience and one I was able to maximise on – it still seems to have kudos several years later. Alongside Love Chic Living, I now write Style Brief, a women’s 40+ blog on beauty, fashion and wellness as well as offering Pinterest marketing consultancy at

Emma, Farmer’s Wife and Mummy

In 2018, I was lucky enough to receive a Recognition of Talent Award in the Countryside Style Awards 2018. I never win anything and to win something in the same niche as my blog made me very happy.

The award itself was half voted and half a team of judges so I was very grateful that people voted for me. The awards company and their sister blog, Haynet has promoted both myself and my blog posts since the award and I felt very important when I added the award to my email signature.

Awards are not everything but in this fierce blogging industry, it is nice to be recognised for the hard work you put in.

Erica, The Incidental Parent

I was a finalist in last year’s BiBs (Britmum’s Brilliance in Blogging Awards) in the Inspire category. I am primarily a family/lifestyle blogger, but was diagnosed with Crohn’s disease in 2012 and write about living and parenting with Crohn’s, which is why I was nominated.

I think I’m taken more seriously because of my nomination, it certainly beefs up my email signature! It’s opened doors within that niche, and given me confidence in my work. The fact that it raised awareness for Crohn’s disease was an added bonus.

Emma, The Money Whisperer

I won two awards – Best Personal Finance Blog and Best Family Money Blog – last year at the UK Money Bloggers Awards 2018. It’s been amazing for my profile and a great route in to talk to brands for sponsored work. It’s also inspired me to develop more services around my blog to help people learn what they should know about money but weren’t taught at school.


Tracey is the Contributing Editor for Tots100 and Trips100. She also blogs at PackThePJs. Tracey writes mainly about family travel; from days out to road trips with her pet dogs, to cruises and long-haul tropical destinations. Her family consists of her husband Huw, a science and technology writer, Millie-Mae (13), Toby (11) and Izzy and Jack the spaniels.

Comments are closed.

So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at with any questions or comments.

Thank you!

The Flea Network Team

Got it!