It is that time of the month again. There seem to be two monthly updates that send bloggers into a competitive score frenzy. The whispers often start a few days before the anticipated updates. Some individuals appear to spend an awful lot of time hitting refresh in order to be one of the first to spot the new scores.
We are talking Moz and Tots100 chart updates.
But what actually is Moz and should we care?
Moz has hit the headlines this week but he seems to be some green cute character from one of those Christmas adverts. We imagine bloggers will now fondly never see Moz in quite the same way!
Put simply Moz quantifies link popularity. It counts the backlinks that you are given from across the web. If a higher ranking blog links to you it is a great backlink, but all backlinks are valuable. When a website or blog links to your blog they are basically saying, this post is an authority on *insert topic*. The score is called DA (domain authority).
However, Moz doesn’t crawl every blog every update and therefore it can take a while (or many months) for recent backlinks to be counted.
Moz matters to many bloggers for a number of reasons. Moz is one part of the TOTS100 scoring and therefore bloggers are keen to maximise their Moz score. DA is also used by some SEO agencies when placing paid content or sponsored posts as they are often called. There are no hard and fast rules but many seem to think SEO agencies will start paying bloggers for content once they have a DA of 25+. A DA 30+ is seen as good and 40+ very good for bloggers. Many set their rates according to their DA score.
DA means less on a PR campaign because the emphasis is on promotion rather than building backlinks. Therefore PR campaigns will choose to work with bloggers for other reasons including influence, style of the blog and the blog niche.
How can I improve my Moz score?
- Firstly try not to worry about it too much. Time is one of the biggest factors and your score will grow organically with your blog. However, there are things you can do that might help improve the score.
- Join in with crowdsourced posts where bloggers link back to you.
- Look for media opportunities where you can gain high-quality backlinks. Twitter is often a good place to find journalists looking for quotes or opinions.
- Write content that people will want to share.
- Internal linking is really good practice. Link to the previous content you have written. This provides a pathway through your blog for readers and also when your blog is being crawled.
- Remove and fix bad links. These could be to products that no longer exist or where the page no longer exists.
This should all help naturally improve your DA if it matters to you. Remember though that blogging should be fun so try not to get too caught up in statistics and metrics as that can become dull and suck the joy out of blogging!
Are you driven by your stats or do you just ignore them? Do let us know in the comments