Tots100 Brand Index – November


pudsey tots100

Want to know which brands got British Mummy and Daddy bloggers talking in November?

Each month, the Tots100 index of UK parent blogs reveals which products and services were most talked about on our member’s blogs. We take all the content published by our top 100 blogs and analyse the content to look at which brands parents are talking about most frequently.

The results don’t measure sentiment but they let us see which brands are making an impact – and how online conversations are being shaped by PR and blogger outreach campaigns.

Top of the Brand Index this month is Pudsey Bear, with the parent blogging community uniting behind a good cause in November

Other top brands this month include Lite Sprites, a new toy range from WowWee toys, which went all out with a blog review programme that generated lots of blog posts, and views of YouTube videos.

Other interesting campaigns this month include Disney, which invited several bloggers to a preview of its Christmas celebrations at Disneyland Paris, and then ran competitions on blogs to win a holiday at the Magic Kingdom.  Other popular competitions this month included several opportunities from different brands to win a Kindle from Amazon – running on Geek Mummy and Transatlantic Blonde, among others.

Alongside the more usual review posts, this month saw a couple of more interesting campaigns, including a great competition from Bananagrams that challenged bloggers to develop their own word puzzles using the toy. The Meningitis Trust was involved in a bloggers’ forum which was followed up with some campaign videos challenging the myth of the meningitis rash, while Fish is the Dish recruited a number of bloggers to volunteer to cook a different dish with fish every week.

Without further ado, here are the top 50 blogs on UK parent blogs for November:

  1. Pudsey Bear
  2. Lite Sprites
  3. Amazon
  4. Disney
  5. Kindle
  6. Lego
  7. Ben & Holly
  8. Chicago Town
  9. X-Factor
  10. Bananagrams
  11. Meningitis Trust
  12. BBC
  13. Tesco
  14. Hotel Chocolat
  15. Fish is the Dish
  16. Lush
  17. Duplo
  18. Klout
  19. Unicef
  20. Regis
  21. Wii
  22. Idealo
  23. Peppa Pig
  24. Sterimar
  25. Rafflecopter
  26. Morphy Richards
  27. National Railway Museum
  28. Fairy
  29. Fisher Price
  30. Hello Kitty
  31. Playdough
  32. Silver Cross
  33. Vimto
  34. VUP Baby
  35. Zhu Zhu
  36. Scalextric
  37. Barbie
  38. Hama (beads)
  39. Lathams
  40. Skylanders
  41. Zumba
  42. Gap
  43. Schwartz
  44. Blackpool Tower
  45. Crave Maternity
  46. Interflora
  47. Slimpod
  48. Aldi
  49. Mamas and Papas
  50. Toys R Us






Sally Whittle is founder of the Tots100, Foodies100, Trips100 and the Flea Retreat. When she's not working, she can be found blogging at Who's the Mummy, or having fun with her 13 year old daughter, Flea.

Discussion2 Comments

So You Know...

As you've likely heard and seen, there's an increasing focus on the authenticity of follower growth and engagement on social platforms across the Influencer Marketing community. The platforms themselves have taken measures to deter inauthentic activity and brands now more closely scrutinise the audiences of the influencers with whom they are partnering.

The Flea Network has implemented a system that will detect abnormal spikes in following and engagement, and flag these properties. Of course, such spikes can often be attributed to viral posts or high-profile brands that bring greater exposure to some content.

If one of your social accounts is flagged by our system without an obvious reason, we may reach out to you for assistance in understanding it. If we find any influencer has artificially inflated their audience size or engagement using paid acquisition or automated, third-party tools, we will remove them permanently from our influencer community.

Feel free to reach out to us at with any questions or comments.

Thank you!

The Flea Network Team

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