How we work with Brands

The Tots100 works with brands to devise and implement creative and engaging blog outreach campaigns. Whether you’re looking for brand ambassadors, Twitter parties, events or competitions, our team can help you create campaigns that get talked about.

If you represent a PR agency or brand that wants to connect with UK parent blogs, you’ve come to the right place.

We offer a range of products and services including subscription-based access to our database of around 7,000 UK Mummy and Daddy blogs that allows you to target your communications precisely, and be confident that you are contacting bloggers who want to hear from you!

We can also work with your team to devise and implement custom blog outreach campaigns from competitions to events, Twitter parties and more. Get in touch to find out how the Tots100 team can help you connect with UK parent blogs today!

Already a PR subscriber? Log-in here.


Current brands we work with:

TK Maxx Tesco Parentdish Homebase Universal Pictures Skype
Cow & Gate Center Parcs Boots John Lewis Drink Aware Panasonic

We work with brands to offer:

  • Subscription-based access to the Tots100 directory of UK parent bloggers
  • Newsletter advertising and sponsorship opportunities
  • Brand ambassador programmes
  • Blogger outreach and recruitment
  • Surveys and market research
  • Online campaigns (incorporating blogging, social networking, video etc)
  • Webinars and real-world blogging events
  • One-to-one consulting with your brand or PR team
  • Sponsored posts and advertising

We will work with your brand to connect you with the right Mum and Dad bloggers to ensure high impact campaigns and great relationships. We have several packages to choose from, or we can work with you to build a bespoke campaign.


The Tots100 Difference

At Tots100 we pride ourselves on providing fast, cost-effective services that deliver measurable value to our clients. All our campaigns include comprehensive reporting and we can build bespoke reporting systems to measure project-specific KPIs.

Every member of our team is an active parent blogger – from our sales manager to our developer. No matter what your project, you can be confident that every member of the team understands the intended audience and will go the extra mile to create something amazing.

We are the largest community of active parent blogs in the UK – and our data is fully refreshed every single month, ensuring you can keep up with the fast-moving parent blogging community.


We currently offer two subscription options to the Tots100 index:

  • Annual subscription for your whole agency, £250
  • 24-hour access/single message distribution, £50
  • Register for access today

As soon as your account is approved, you will be able to log in to the Tots100 site and search our index for blogs that match your criteria – for example, age, location, interest or type of content.

You will also have unlimited access to our exclusive messaging platform that allows you to easily make direct contact with hundreds of bloggers who have opted in to receive messages from brands and PR agencies. The video below provides a brief overview of how the index works for brands:


12 months access to Tots100


24 hour access to Tots100