The Tots100 is the UK’s largest community of active parent blogs, with listings for around 5,000 independent Mum and Dad bloggers.
For around four years now, we’ve been tracking the popularity, influence and engagement of the blogs in our community, using the same basic set of metrics: Google, Technorati, Twitter and – more recently – SEOMoz.
Over time, the metrics we use change – some because less reliable or relevant, while some disappear entirely.
To ensure we continue to reflect the popularity, influence and engagement of the parent blogs in our community, we constantly monitor our metrics, and look for ways to improve them.
From April 2013, we are therefore making a number of changes to the way we rank blogs on Tots100 (and on our sister site, Foodies100).
What will change
The first change is that we will no longer use Technorati to measure your site. We are receiving an increasing number of reports of members having problems using the site, and we feel it is no longer doing what we want it to do.
The second change is that we are introducing a new metric to measure activity on Twitter – Kred. Along with Klout, which we already use as part of our calculations, Kred will give us an insight into how active your blog is on Twitter.
The third change is that we are introducing a brand new metric to the index – the number of unique visits and page impressions on your site each month.
what we will measure:
Each month the Tots100 will measure:
- Your Klout score
- Your Kred outreach score multiplied by your influence score
- Links to your site from blogs indexed by Google
- Links to your site in the past 30 days from blogs indexed by Google
- Inbound links to your site tracked by SEOMoz
- Your SEOMozRank
- Subscribers to your blog via Google Reader (this metric will discontinue when Google Reader is phased out this summer)
- Unique visits to your site per month and pages viewed per visitor
Why does this mean for you?
First and foremost, it means your Tots100 ranking will be a better reflection of your site’s popularity, influence and engagement. Second, it means that as your site traffic grows, you are a lot more likely see that reflected in your Tots100 rank.
Remember, these changes won’t come into effect for another month – so the next set of charts (published in March) will look much the same as usual. But our April charts will incorporate these new metrics and will be based on data collected during March – so we want to ensure everyone is aware of the changes BEFORE March 1st.
How do you measure my blog traffic?
We have developed a system that will measure your blog traffic via your Tots100 blog badge. If you don’t currently have a blog badge, you can download one from your Tots100 account. If you prefer not to display a badge, it’s not a requirement but your rank will be a little less accurate as a result.
Don’t worry if your blog is on Blogger and has a number of URLs depending on visitor location or if your blog is sometimes viewed at a ‘www’ address and sometimes not – we’ll be able to pick up all of those visitors.
Do I need to do anything?
The addition of Kred to our metrics means it’s more important than ever to ensure we have the correct, current Twitter ID for your account – we ran a test of accounts recently and found up to 10% had incorrect Twitter details. Why not check yours today? In particular, make sure you don’t add an “@” in the Twitter box on your profile – it’s not needed.
You might also want to add a Tots100 badge on your site, ideally somewhere on your home page. If you don’t have your badge displayed and would like to add one, then you can log in to grab the code. There’s a video tutorial here for anyone unsure of how to add their badge, which demonstrates how to add badges to both Blogger and WordPress blogs. Having a badge isn’t essential, but it does allow us to incorporate traffic data into your monthly scores.
We also recommend ALL Tots100 bloggers do some basic checks on their account – make sure your URL is correct and up to date, ensure you have a link to your RSS feed on your blog home page, submit your blog to Google if it’s not being indexed, and create a blog sitemap to help with better indexing. If you’re unsure on ANY of those things, do ask us and we’ll be happy to help. Having an up-to-date profile means the best score possible – and more relevant opportunities from brands and PR agencies.
If you don’t want Tots100 to measure your traffic, then we suggest using one of our non-personalised badges in place of the personalised badge – you can find a range of Tots100 badges here.
Some things you don’t need to do:
- Register with anyone – we can collect scores from Kred and Klout for all bloggers unless you specifically opt out of those sites
I have a question!
If you have any comments or concerns, please do leave any questions in the comments on this post and we’ll respond as quickly as possible.
Confused? We will have a brand new tutorial video in the coming weeks demonstrating the new metrics in action, and we’ll be updating all the relevant pages on the website very soon.