How much should I charge for paid blog posts?


make money from blogging

We know that around 80% of UK parent bloggers are making – or would like to make – money from their blogs. But how much?

One of the questions we’re asked most often is, “How much should I charge for…sponsored post/competitions/some other paid blogging opportunity”.

A great place to start is the Tots100 Guide to Making Money which contains loads of advice and tips on how to make money from your blog – and what others charge.

But in reality, what you charge may not be the same as other bloggers – rates tend to be higher if your blog is more established, has a higher Google Page Rank, or if you have a specific skill such as copywriting or SEO. A single sponsored post might cost from £35 up to £120 depending on your blog’s status and your experience.

So how much should you charge?

Start by asking how much your time is worth. What do you want to earn?

Now consider how much time you have available.

With this information you can make a rough and ready calculation of what you need to charge. For example, if you want to earn £250 a month from your blog, and you have 10 hours to devote to writing paid content, then you need to earn £25/hour. If a sponsored post will take you 2 hours of work, then you need to charge a minimum of £50 per post.

One mistake bloggers often make is not considering the time you spend working on things other than the writing of the post. For example, writing a sponsored post might only take 15 minutes, but once you factor in the time you take agreeing the brief with the client, submitting links for approval, invoicing and then following up on payment – the true time taken might be nearer an hour, or two, or three.

If you need to earn £50/hour from your blog, that’s fine – but make sure your blog (and your writing) justifies the price. If you want clients to pay top dollar, your site needs to look, and read, like a top dollar site.

If you have special skills – experience in paid copywriting, or qualifications in SEO or another editorial skill – make sure you mention these on your About Page or in your media pack.

How do your calculate what you charge?


Sally Whittle is founder of the Tots100, Foodies100, BlogSummit and the MAD Blog Awards. When she's not working, she can be found blogging at Who's the Mummy, or having fun with her 8 year old daughter, Flea.

Discussion6 Comments

  1. Thanks for this. I would add though, that pricing is not just about the man hours you put in, but what your blog is worth to the brand in terms of exposure. A blog post published on a widely read blog can rightly be priced more highly than if the cost was based on ‘time worked’ alone – sponsored posts are all about brand exposure after all.

    It’s also worth pointing bloggers to your post on follow/nofollow links ( in relation to the pricing question.

    It’s important to understand that while PRs are looking for brand exposure, SEOs (who are more likely to place sponsored posts with bloggers) are first and foremost looking to boost their client’s search engine rankings, and so if you choose to allow paid links, you do need to factor in your own site’s page rank (its authority on Google) when setting your prices and also factor in the degree of risk associated with breaking Google’s terms of use by including paid links.

    • You’re right – as we say, some bloggers can charge £35 for a post that another blogger with better skills, page rank or audience stats can charge £120 for.

      It’s so hard to know where in that level you sit, and so I do think it’s useful to stop and think, okay, what do I NEED to earn, what time do I have available to earn it in, and therefore what is the minimum I can charge to meet my financial targets?

  2. Mine is not a parent blog so I hope it’s ok to ask a question here. Do you think the inclusion of rel=”nofollow” in commercial links warrants a reduction in the price usually asked for ads?

  3. I’ve only once been asked (early on in blogging) to do a paid sponsored post and was astounded how much they offered. To the lower end of this range, but still good for the time it took.

    I’ve since been asked for guest posts, sponsored posts etc (that were or weren’t relevant, but no payment was offered). I have never turned round and said I charge as I don’t know what the reaction would be. Not sure whether PRs/companies expect it or don’t, and what the protocol is. I do have minimal experience of copy editing and SEO, so should add this.

    Just wondering what other people do when they’re approached who’re not already ‘pro bloggers’ or freelancers?

    • Personally, I think it’s up to you and what you’re trying to achieve with you blog. For me, my blog is quite personal so I’m not ready for anyone else to write on it. But that said, I am happy to do reviews and all, which I usually charge for. But sometimes if I’m given something I feel would be good for my audience then I blog about it without asking for a fee.

      I guess what I’m just trying to say is that its quite normal for PR people to expect you to turn around and ask for a price, although they hope you won’t. So don’t feel bad about asking for money! It’s your blog at the end of the day so you’re well within your rights to ask for compensation :)

  4. Thanks for the write-up. I am torn with respect to sponsored posts. I am considering taking some on in my site, but at the same time, I don’t want them to detract from my theme, which is a concern of mine. I have to think about it.