We know that around 80% of UK parent bloggers are making – or would like to make – money from their blogs. But how much?
One of the questions we’re asked most often is, “How much should I charge for…sponsored post/competitions/some other paid blogging opportunity”.
A great place to start is the Tots100 Guide to Making Money which contains loads of advice and tips on how to make money from your blog – and what others charge.
But in reality, what you charge may not be the same as other bloggers – rates tend to be higher if your blog is more established, has a higher Google Page Rank, or if you have a specific skill such as copywriting or SEO. A single sponsored post might cost from £35 up to £120 depending on your blog’s status and your experience.
So how much should you charge?
Start by asking how much your time is worth. What do you want to earn?
Now consider how much time you have available.
With this information you can make a rough and ready calculation of what you need to charge. For example, if you want to earn £250 a month from your blog, and you have 10 hours to devote to writing paid content, then you need to earn £25/hour. If a sponsored post will take you 2 hours of work, then you need to charge a minimum of £50 per post.
One mistake bloggers often make is not considering the time you spend working on things other than the writing of the post. For example, writing a sponsored post might only take 15 minutes, but once you factor in the time you take agreeing the brief with the client, submitting links for approval, invoicing and then following up on payment – the true time taken might be nearer an hour, or two, or three.
If you need to earn £50/hour from your blog, that’s fine – but make sure your blog (and your writing) justifies the price. If you want clients to pay top dollar, your site needs to look, and read, like a top dollar site.
If you have special skills – experience in paid copywriting, or qualifications in SEO or another editorial skill – make sure you mention these on your About Page or in your media pack.
How do your calculate what you charge?