Here at the Tots100 we are avid followers of the world of blogger outreach – that point where brands and blogs connect.
Each month, we see dozens of new blog outreach campaigns, many of them involving our members. We track the popularity of these campaigns in our monthly Tots100 Brand Index, but now we’re taking it a step further.
We have recruited 12 awesome UK parent bloggers to join the brand new Tots100 Brand Panel.
Each month our bloggers will be casting their eye over the latest blogger outreach campaigns and sharing their insights. Our panel will be looking at everything from reviews to competitions, days out, challenges and ambassador programmes – and providing honest, constructive feedback on some of the biggest blogger outreach campaigns.
We need your help, too. Each month we’ll publish the thoughts of the Brand Panel and we’d love your comments, too – tell us what you love, which campaigns have captured your imagination and whether you agree with our panel. To keep things fair, we’ll always make clear when a brand being discussed is a Tots100 client.
If you’re a PR professional or a brand working with bloggers, the Tots100 Brand Panel is an invaluable opportunity to see feedback from real bloggers that we hope will help you – and your clients – to develop better, more creative, more engaging campaigns for our members.
So without further ado, we introduce the Tots100 2012 Brand Panel:
Laura blogs at Yummy Mummy, Flabby Tummy. Laura works with loads of brands, but most enjoys working with toy companies such as Orchard Toys, and she takes part in creating video reviews for Izziwizzi.
Penny blogs at Alexander Residence. Penny loves reviewing creative and outdoor events and experiences, working with brands such as YHA, Camp Bestival and Sand le Mere. But that’s not all – Penny has also reviewed products for brands as diverse as Disney, Soreen and TK Maxx.
Kate blogs at The Five Fs. This Mum is on a mission to let PR agencies know that people do actually live – and blog – in the North. Kate’s worked with brands on reviews, competitions, events and much more, although the highlight may be interviewing Gino D’Acampo for her blog.
Sharon’s blog is I Heart Motherhood. She says she’s only ever had good experiences with PRs and brands. Her favourite events are definitely ones that welcome children, and cater for them – Tomme Tippee being a perfect example.
Sophie, aka SuperamazingMum has strong views on the parent blogger/PR relationship, having worked on both sides of the fence. She often finds herself sticking up for brands on Facebook, and is always looking for new and innovative ways to work with brands.
Simone blogs at Sims Life, and is an enthusiastic product reviewer. Simone has been involved in numerous brand campaigns in recent years including Quinny, Tesco and many more. Simone loves writing reviews and is always looking for new and exciting brands to work with.
Mary writes a gorgeous blog called Mary Poppins, filled with beautiful things. Mary likes to build up ongoing relationships with brands and to meet people face to face – it’s easier to find out about brands in person.
Mags blogs at Mummy’s Space. She’s a regular reviewer, working with brands including Lego, Tommee Tippee, Adidas and Mindshapes. Mags is always keen to learn about new products that fit well with her family.
Amanda blogs at The Ana Mum Diary. In recent years, Amanda has worked with the likes of John Lewis and Micro Scooters and she particularly enjoys reviewing products and sharing those she loves with her readers.
Tina blogs is also known as The Mother Geek. Tina has worked with many large brands on product reviews and competitions, from Nokia to Britax and Graco.
Kelly blogs at Domestic Goddesque and regularly writes reviews on her blog. Kelly also enjoys the opportunity to attend events where she can meet brands, and other bloggers – and has recently attended events hosted by the likes of P&G and Samsung.
Emma blogs at Me, the Man and the Baby, all about life with a toddler and a newborn. She says she has always had positive experiences with PRs. Emma is a big believer that a good relationship with a PR agency should benefit both brand and blogger, and building long-term relationships is especially fantastic.