If you’re a WordPress or Typepad blogger, you’ve long been able to create custom permalinks for your blog posts, but this week Blogger finally started offering the feature to its users.
It’s being rolled out to everyone gradually but if you can’t see the option yet, try logging in to draft.blogger.com rather than blogger.com. So we’ve put together a simple tutorial for Blogger users who’d like to try this new feature.
Why is this interesting?
By default, when you create a new post in Blogger, the permalink (or the URL for your post) will look something like this:
Search engines like Google will look at this address to decide what your post is all about. In an ideal world, your permalink will describe the content perfectly – and your blog will rank highly in relevant searches.
But that doesn’t always work.
- Sometimes you write a long blog title, and Blogger shortens it, cutting off the end of important words
- Sometimes you write a post with a brilliant, pun-tastic headline that isn’t really very descriptive of the content
- Sometimes you want to optimise for keywords that you don’t want to include in the headline
This is no longer a problem!
Blogger users are now able to create a custom permalink – which means you can define what appears in the URLs of your post. If you want to boost your blog traffic, you can use custom permalinks to include relevant words in your URL, helping your post to rank higher in search results. Hurrah!
What you need to do:
To use a custom permalink, in your Blogger dashboard, go to ‘create new post’
On the right-side of the screen you should see a new section called ‘permalink’. Click on this.
By default, your post’s permalink will say ‘automatic’ but if you select ‘custom URL’ you’ll be able to type in a new URL for this post. You can use pretty much any letters or numbers – but not certain special characters.
It’s that simple to create shorter and more SEO-friendly URLs for your Blogger blog posts!