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nissan leaf

It’s been an interesting few weeks for the relationship between brands and blogs, with a rapid decline in the popularity of paid links, and some UK blogger outreach campaigns that have not been a complete success (to put it kindly).

That said, Tots100 bloggers have been involved in a number of campaigns in recent weeks, as tracked in the Tots100 Brand Index. This is a monthly list that tracks the brands, products and services being talked about by the UK’s top 100 parent blogs. The list measures frequency of mentions on our top 100 blogs each month, and doesn’t take into account sentiment. 

This month, Nissan has been widely talked about with its campaign that encouraged bloggers to get their friends to click on social media sites to ‘vote’ for their favourite blogger to win a car. The competition has generated some controversy over voting, and the results are now with an independent adjudicator.

This month also saw a broad review campaign by Frankie and Benny’s, the Italian-American style restaurant chain. Again, mixed results as some reviews were very positive, and others less so.

Fish is the Dish continues to rank highly, thanks to its ongoing Fish is the Dish campaign, encouraging bloggers to cook fish dishes with their families. Warner Brothers also features strongly, thanks to a half-term blitz of DVDs to families, alongside the Tots100 Film Club.

Here’s the full list of the top 40 brands on UK Parent Blogs last month:

  1. Tesco
  2. Nissan
  3. Disney
  4. Frankie and Benny
  5. Little Charley Bear
  6. Next
  7. Peppa Pig
  8. Amazon
  9. Dreams
  10. iPad
  11. John Lewis
  12. Warner Bros
  13. Sky
  14. Fish is the Dish
  15. Innocent
  16. CybHer
  17. Polly Pocket
  18. Lego
  19. Argos
  20. Butlins
  21. LEGOLAND
  22. Skylanders
  23. ONE
  24. Disney’s African Cats
  25. Fairy
  26. Mr Kipling
  27. Quorn
  28. Dora the Explorer
  29. Elizabeth Arden
  30. Heinz
  31. HomeAway.co.uk
  32. Nigella Lawson
  33. Soreen
  34. Bounty
  35. Ikea
  36. iPhone
  37. Little Learners
  38. Nourish Skincare
  39. British Gas
  40. Sainsbury’s

About 

Sally Whittle is founder of the Tots100, Foodies100, BlogSummit and the MAD Blog Awards. When she’s not working, she can be found blogging at Who’s the Mummy, or having fun with her 8 year old daughter, Flea.

One Comment

  1. Posted 3 May 2012 at 11:20 am | Permalink

    Thanks to linking to my Frankie & Benny’s review!