I read a Tweet last night that made me laugh. Someone compared Google+ to the gym – everyone’s a member, but almost nobody goes there.
That may, or may not change, but it’s still worth using Google’s new social network to promote your blog – because the network is the best one in town, in terms of SEO. Which means a good page on Google Plus, promoting your blog, could deliver a big boost in your SEO, and potentially your Google Page Rank. Interested? Read on to find out more…
Twitter posts are public on Google, but they’re only 140 characters, so are of limited use in an SEO strategy. And Facebook currently only lets Google return search results from fan pages, not profiles.
On Google Plus, every single post is searched and indexed by Google – meaning your posts will be listed in Google’s search results. And early results suggest Google Plus profiles tend to rank higher than Facebook and Twitter profiles.
Log into Google Plus and in the right hand sidebar, click the option for ‘create Google+ page’ or go straight to this page: http://plus.google.com/pages/create
Choose a category for your Google Plus page – a brand is probably a good option for a blog page. Add in the name and URL of your blog. Make the page publicly available for maximum visibility – you want people to be able to find you!
Hit the ‘create’ button and Google will create your page, and log you into Google Plus as your blog. Your first step is to create a public profile photo for your blog – you can use the ‘custom links’ to connect your page to your Twitter, Facebook and other social media accounts.
When someone visits your blog page on Google + they will see a page with your first 5 ‘scrapbook’ photos across the top of the page. Be creative with these – you can use the new Picnik image editing tools in Google Plus to make them look great, and give people a real feel for what your blog is about.
Get the word out by sharing the page on Google+ and downloading the code to add a Google Plus badge to your blog sidebar – we have a great tutorial on adding your Google Plus profile to your blog written by Alex. This is important because when you create a blog brand page on Google Plus you can’t add people to your circle – they need to add you. Harder work – but much less spammy.
Finally, start adding content to your blog. Remember to share your blog posts, but also consider adding +1 buttons to the end of your blog posts, and making it easier for people to share your content on the network. Once you’ve created a page, please come back and share your links with us, so we can add you to our circles!