Back in December, we asked Tots100 bloggers about how they make money from blogging. More than 500 of you told us about what you earn, how you earn it, and what you wanted to know about monetising your blog.
We’ve taken your answers, together with advice from some of the best minds in the PR and blogging communities, and teamed up with RealWire to create a FREE 34 page eBook that will help you every step of the way if you choose to start earning money from blogging.
How Parent Bloggers Make Money will tell you exactly what other bloggers are earning, and what is a ‘typical’ rate for commercial content on blogs.
Our research findings include:
- 59% of parent bloggers already make money from their blogs
- Overall, 90% of bloggers would like to monetise their blogs
- 22% of parent bloggers use sponsored posts to make money
- 17% of bloggers have paid advertising on their blog
- 67% of bloggers are frustrated by irrelevant pitches from PR agencies
- 88% of parent bloggers have received free samples from brands or PRs
- One in three bloggers £500+ a year blogging, and some bloggers are earning £5,000+ a year from their blog
If you’re a Tots100 blogger, you can download the How Parent Bloggers Make Money eBook completely free from the new ‘eBook’ area in your Tots100 account – just log-in, and click on the ‘eBook’ link in your account profile.
Over the coming weeks, we’ll be adding lots more free eBooks, tutorials and other content for our members to this area of the website, giving our members access to detailed, practical, independent advice on blogging and social media. If you’d like to register your blog with us, then you can do so here.
How Parent Bloggers Make Money will show you:
- How UK parent bloggers make money and what they earn
- Getting your blog ready to start making money
- Creating an About page, media pack and disclosure policy
- Pros and cons of different advertising services, and how to get started
- Fair rates for advertising, sponsored posts and paid text links
- What you can expect to earn through consulting, copywriting and training
- How to contact PR agencies, and tips to help you negotiate for what you want
- Handling the finances: how to get paid, and what you need to know about tax
The guide also includes real-life case studies of bloggers talking about their experiences, and lots of helpful links to help you make the most of your blogging ventures. If you’re not a Tots100 member then just fill in your email address and name below, and we’ll email your FREE copy of How Parent Bloggers Make Money:
About Sally
Sally Whittle is founder of the Tots100, Foodies100, BlogSummit and the MAD Blog Awards. When she's not working, she can be found blogging at Who's the Mummy, or having fun with her 7 year old daughter, Flea.
This is immense! Thank you for arranging this to be done for us bloggers – and for making it free for us to download!
Our pleasure, Annie!
Wowzers trousers – thank you so much for providing what promises to be a very useful resource (for nadda)!
You’re welcome, we hope you find it useful!
Great info but isn’t nice when you find a blog without all the sales pitches and banners?
Thanks for commenting – I hope lots of people will find the information useful!
I’m not sure I agree that blogs without ads are necessarily nicer, though. I see some blogs with ads that are still beautiful and a pleasure on the eye, and others with no ads that are very dense and hard to read – it’s really about what the blogger can do with the content. And of course, great content trumps everything else, for me.
None of this applies to my blog, which looks like it was designed by someone with no design skills AND no technical skills, of course
Thanks for this Sally, I look forward to reading it at leisure once the girls are tucked up in bed tonight
Thanks Mari, hope you found it useful!
This is so useful, especially some of the links to sites I hadn’t seen before. Thanks for all your hard work on this.
Our pleasure! Thanks to everyone who took part in the research and let us know what questions they had!
Thanks for sharing this info, can hardly wait to get stuck in.
Hope you like it!
In over three years of blogging I’ve never received a single PR pitch. I’m not whining but boy I must be doing something wrong hahaha!
Wow. Must be because you’re perfect as you are
This is amazing! Thank you so much for putting this together, it makes for a very interesting read
You’re welcome!
Also, from a “brand” perspective, those who are active in trying to monetise their blog could do more to help sell themselves. A request for a product to review or a donation towards a seminar/networking event along with reader numbers isn’t the best promotion of you blog. PR wants to know ‘What’s in it for them’.
I believe tots100 have a guide to a media pack, which looks pretty good (Sally may have to direct to it) & has some good info that will make you stand out a little more.
Jamie
Yes, there’s some advice in the eBook about the kind of information to include in a pitch to a brand, or on your blog’s about page, and we have previously written about creating media kits –
http://www.tots100.co.uk/2012/01/23/how-to-make-a-blog-media-kit/
My blog is not only directed at parents. I would prefer not to have adverts for parents and children … so I am not sure tots100 can help me. I am however going to have a look. I would value any thoughts on the way I can proceed
with many good wishes
Amazing – thanks.
I’ve requested the download. Very much looking forward to reading it. If you have unlocked the mystery of monetisation, you will have made a lot of us very happy *turns central heating up to HIGH, in anticipation of windfall*
Thanks so much Sally for doing this! You are so generous with everything you share.
Thanks Sally, this will be something I’m sure all us bloggers will be thankful for. When looking for rates to quote for a sponsored link a month or so back I was only able to gain good info for those in UK from your past post of what bloggers should be charging. Very thankful for all u do Sally, your wonderful:) Claire Louise.x
thank you it is really intresting
x
Thanks so much, it’s a real gift!
I’m sure bloggers will find this really interesting and useful. Looking forward to reading it.