Mummy Blogger Brand Index – September

Want to know which brands and products got British Mummy and Daddy bloggers talking in September?

Every month, the Tots100 index of UK parent blogs reveals which brands are most talked about on our member’s blogs. The results aren’t a measure of sentiment, but the Tots100 Mummy Blogger Brand Index does allow us to see which brands British parents are talking about most frequently – and how that conversation is being shaped by PR and blogger outreach campaigns.

Top of the Brand Index this month is Facebook – not because of any blogger outreach, but because bloggers have been busily chatting about changes to the social networking site, and how they affect their blogs and online relationships.

Other top brands this month include Persil, which has been inviting Mummy bloggers to review its new product range. Other review programmes that have worked well this month include the new Winnie the Pooh movie,  and a range of sponsored review posts for Vileda. Angel Delight has tried an interesting project in recent weeks, giving influential bloggers a sneak peek of its new ice cream product months before it hits the shelves – which has generated some positive coverage.

Mummy bloggers have been busy attending events this month, too. Furniture store Harveys teamed up with TV characters the Zingzillas to give bloggers a day out, while Tilda invited some Mums to a cooking class, and TK Maxx invited seven finalists in the MAD Blog Awards to travel to London for a day of trying on dresses.

Here’s this month’s top 50 brands on UK Mummy and Daddy blogs, in full:

1. Facebook
2. Lego
3. Persil
4. Disney
5. Tesco
6. Winnie the Pooh
7. Matalan
8. Vileda
9. Angel Delight
10. Dirt Devil
11. Mamas and Papas
12. Parentdish.co.uk
13. Tilda
14. Fisher Price
15. Harveys
16. Humf
17. Philips
18. Clarks
19. Maclaren
20. Guardian
21. TalkTalk
22. Kindle
23. Morphy Richards
24. Orangina
25. Scooby Doo
26. TK Maxx
27. Zingzillas
28. Very Hungry Caterpillar
29. Marks & Spencer
30. Disneyland
31. Interflora
32. Mumsnet
33. Waitrose
34. CBeebies
35. Kellogg’s
36. Ford
37. Kiddicare
38. Gurgle
39. Avene
40. Peppa Pig
41. Wooden Toy Shop
42. Cath Kidston
43. Netmums
44. John Lewis
45. Theraline
46. Sainsbury
47. Simply Be
48. Asda
49. Hoover
50. John Crane

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Written by Sally Whittle

Sally is founder of the Tots100, and hopes one day to become an Evil Overlord and take over the world. In the meantime her blog, Who’s the Mummy, is all about life as a single Mum to seven-year-old Flea.

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